What Exactly Is It?
Supply Market Intelligence (SMI) is the process of gathering, analyzing, and interpreting external market data to support informed procurement decisions. It enables buyers to proactively understand supplier landscapes, pricing trends, risks, and innovation opportunities before entering sourcing events or negotiations.
Scope Includes:
- Supplier landscape mapping and capability assessment
- Cost driver analysis (raw materials, labor, logistics)
- Benchmarking of pricing, SLAs, and commercial terms
- Supply risk analysis (geopolitical, ESG, regulatory)
- Innovation scouting and alternative sourcing options
This service supports both strategic sourcing and category planning by grounding decisions in objective, external insights.
How Will It Benefit You?
SMI helps procurement professionals negotiate from a position of strength, identify supplier diversification opportunities, and anticipate market shifts before they become threats. It strengthens supplier selection, risk
management, and commercial strategy.


What Is the Process?
SMI is a structured research and analysis process, customized to category, geography, or project scope. It combines primary research (interviews, RFIs) with secondary data (market reports, indices, databases).
What Are the Outcomes?



